Product mix of itc company pdf

Here is the marketing mix of itc limited which is popularly known as itc and is a public. Read this article to get information on marketing mix. Over 38000 villages linked through around 6400 echoupals servicing over 3. Itc infotech, a global it services company and a fully owned subsidiary of itc ltd has been ranked amongst the the top specialty application development providers in. Itc product mix free download as powerpoint presentation. Simply, it shows the number of items in the product line. The width of the mix refers to the number of product lines the company has to offer. Itc limited formerly indian tobacco company launched its classmate brand in 2003 with the notebooks category. Itcs branded packaged foods business is one of the. The combination of all these product lines is the product mix. With itc s strong and wide distribution network at 6 million outlets, we believe fmcg sector would stand to gain as it enters into newer categories with different product. As explained, product mix is a combination of total product lines within a company. Itc plans to top fmcgs with new launches the economic times.

The breadth of a product mix shows the different kinds of product lines that firm carries. Product mix is defined as the set of all products and items that a particular seller offers for sale. Product line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy the same want. Itc is headed by an executive director, who reports to the secretarygeneral of the united nations conference on trade and development unctad and the directorgeneral of the world trade organization wto. Branded apparel, personal care, stationery, safety matches and other fmcg products. Complete details on the products manufactured and sold by britannia industries ltd. Luxury collection mansions of luxury upper upscale. Physical evidence is the 6th p, and the process of the service is the 7th p of the service marketing mix. The company will launch more products in the packaged food space since its the largest fmcg business for itc. The senior management committee smc is made up the two executive officers and the heads of itc s four divisions internally, our organization is structured into the. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. From september 18,2001, companys name has effectively become itc ltd.

Companies are changing their organizational and business models, as well as the way they establish and. Each of these product lines, in turn, consists of several sublines. Essay on itc product mix, bcg matrix 1033 words cram. If a company has 5 product lines and 10 products under each product lines, the length of the mix will be 50 5 x 10. Product line is defined as the group or set of products that are closely related because they perform a similar function, targeted at the same customer groups and distributed through same channels,etc. Itc were removed in 18th sep 2001 since then it is known as itc limited. Product mix decisions width, length, depth and consistency. The article talks about the impact of its product, price, place and promotional strategies on the performance of the company. The marketing strategy is the framework of a marketing plan. United states international trade commission investigation no. Download as pptx, pdf, txt or read online from scribd. Cocacola deals in juices, soft drinks, and mineral water and hence the product mix of cocacola is three products wide. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. Saccharata, preparedpreserved otherwise than by vinegaracetic acid, not frozen, other than products of heading 2006 20059100.

Itc has worked closely with farmers in designing and managing the entire echoupal initiative. Itc has a diversified business portfolio and it includes. Introduction to the topic every business organization reaches to the customers through their goods or services. Product description harmonised product code list 20057000 olives, preparedpreserved otherwise than by vinegaracetic acid, not frozen, other than products of heading 2006 20058000 sweet corn zea mays var. So, in fmcg sector, the marketing mix can be seen as a combination of the product, the price, the distribution network, and the promotional methods. This is where the concept of product mix and product line decisions occur, this article clearly explains the differences between product mix and product line in a detailed manner along with examples. Product mix width, length, depth, consistency with examples. Itc limited is one of the most leading private sector companies in india. Discuss marketing strategy of itc within the marketing management forums, part of the publish upload project or download reference project category. Service marketing mix 7 ps of marketing mix feedough. The service marketing mix is also different from marketing mix of tangible products. Complete details on the products manufactured and sold by itc ltd. Product strategy and product mix of britannia britannia. A service requires people to perform the tasks which becomes the 5th p.

Ntroduction henever we talk over the marketing product, four fundamental factors of. Product mix and product line understanding product. Established in 1910 as the imperial tobacco company of india limited, the company was renamed as the india tobacco company limited in 1970 and later to i. Imperial tobacco company itc is an indian conglomerate. Final ppt 4 marketing itc authorstream presentation. Product mix of itc ltd fmcg cigarettes foods lifestyle retailing. Itc is rated among the worlds most reputable companies by forbes. Sales promotion strategy of selected companies of fmcg. Itc brands are designed and customized to delight your diverse tastes, needs and lifestyles. The product lines have great product length and depth. A product mix has certain width, length, depth and consistency the width of a product mix refers to how many different product lines the company carries. The role of service marketing mix and its impact on. To sell the products to the customers a number of activities are being performed.

All products and services have certain life cycles. Diversified group of companies with operations in various industry segments. Itc manufactures products such as cigarettes, processed foods. Subsequently, classmate added pens, pencils, mechanical pencils and geometry boxes to its portfolio. A product represents the heart of an fmcg company and acts as a need satisfying entity to an fmcg consumer. About the company diversified group of companies with. The constituents of marketing mix are said as marketing mix elements. Marketing mix of nestle analyses the 4ps of marketing mix of nestle product, price, place, and promotion. This case assesses a company s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach.

Product mix a product mix is the set of all products and items a particular seller offers for sale. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. Sales promotion strategy of selected companies of fmcg sector in gujarat region chapter 1. At last, the consistency of a product mix is the close relationship between different product lines. The strategic transformation a case study sometimes, not taking a risk is the biggest risk padma bhushan yogesh c. Nestle offers a wide range of products and has an strong depth and width of the products.

Classmate is an indian brand of student stationery products. The length of a product mix refers to the total number. Scribd is the worlds largest social reading and publishing site. Marketing mix of nestle 4ps of marketing mix of nestle. Itc s branded packaged foods business is one of the fastest growing foods businesses in india, driven by the market standing and consumer franchise of its seven popular brands aashirvaad, sunfeast, bingo. A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly product brand decisions, so that it may effectively support an entire marketing mix strategy. For example, the product lines of itc are fmcg, hotels, paper board and packaging, agribusiness. Itc occupies 81% of market share in terms of selling cigarettes in india and some of its main brands are gold flake kings, wills navy cut, golds flake super star and india kings. For instance, the product mix of colgate consists of three product lines. According to kpmgs sector report, the fmcg sector consists of several products. Hindustan unilever limited a study on the marketing concept. The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations.

Itc has a dynamic portfolio in its marketing mix with businesses spanning fmcg, agribusiness, hotels, information technology, paperboards and packaging. Itc limited is an indian multinational conglomerate company headquartered in kolkata, west. Product strategy and product mix of britannia september 17, 2015 october 12, 2015 posted in product mix, product strategy a product is anything that can be offered to a market to satisfy a want or a need,including physical goods and services, experiences,persons,events,places,properties,organisations,information and ideas. Background itc limited is adiversified indian conglomerate headquartered in kolkata that has a meaningful. Length of the product mix refers to the total number of products in the mix. It was initially in the cigarette and tobacco business and later diversified into multiple businesses including hotels,paperboards and speciality papers,packaging,agribusiness, packaged foods and confectionery, branded apparel,greeting cards and other fmcg products. The company has expanded its operating margins by 230 bps to 7.